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HomeNFTsHilton's New Digital Art and NFT Pilot Program

Hilton’s New Digital Art and NFT Pilot Program

Hilton has announced a new digital art and NFT pilot program that presents a hand-picked collection of seasonally rotating art from world-leading digital artists at some of New York City’s facilities.

In partnership with Niio Art, a company that is at the forefront of growing digital art and NFT trends and provides access to the highest quality digital art from thousands of leading contemporary artists and galleries, Hilton has its rooms and public. Place digital artwork in the space. The iconic New York Hilton Midtown and Conrad New York Midtown properties.

From carefully selected art collections found at all Conrad hotels around the world to ever-evolving technologies designed to enhance the guest experience, Hilton has a rich history of art and innovation. To continue that tradition, the Pilot Program enables Hilton to explore increasingly popular media and offer more value to its guests. In partnership with Niio Art, guests will be able to enjoy digital artwork in the hotel’s public spaces and guest rooms, and bring back carefully selected works as part of an art streaming subscription service with gifts or NFT gifts. ..

“Hilton has long believed that art helps create a more friendly and engaging environment for guests at facilities around the world,” he said. Larry Traxler, Senior Vice President and Global Head of Architecture and Design at Hilton.

“By exploring this growing medium, we can stay at the forefront of art and design, continue to provide guests with interesting and engaging work, and further enhance the overall stay experience. And the NFT program allows Hilton’s iconic hospitality to stay longer after guests leave. “

Hilton’s new Digital Art Program presents specially commissioned NFT works, as well as uniquely selected kinetic art works by leading media artists experienced on digital screens in public areas and guest rooms. Digital art is an important medium for a new generation of guests, and carefully selected revolving works will surely be fascinating and inspiring. For the first time, guests will also have the opportunity to take the experience home, courtesy of Hilton and Nio, through a unique app-based art streaming experience.

The collection will debut in New York Hilton Midtown and Conrad New York Midtown with the launch of NFT.NYC 2022, one of the world’s leading non-fungible token conferences, starting June 21st in New York City.

“We are pleased to partner with Hilton, which has always supported artists and art, to implement creative digital art and NFT programs.” Rob Anders, co-founder and CEO of NiioArt.

“NFTs and digital art are gaining in popularity. Hilton’s premium hotels showcase high-quality works by world-class artists to inspire and engage Hilton guests during and after their stay. You can educate. “

To view the digital art collections of the New York Hilton Midtown or Conrad New York Midtown directly, visit Hilton.com to book your stay.

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