Chinese social networking company Inkeverse continues its foray into the metaverse with the launch of a new social product for overseas markets called ‘The Place’. As a 3D virtual social platform for his Generation Z consumers in Europe and the US, it provides users with an immersive social experience through virtual scenes and images and real-time audio interactions.
This is the first Metaverse product that Inkeverse has developed overseas since the company name was changed from “Inke” in June this year. After logging in, you can freely customize the face and clothes of your virtual image, walk around various scenes, interact with your partner in real time, and participate in online activities.
The team behind The Place is responsible for Inkeverse’s Web3 project. According to Project He leader Liu Zhiqiang, social he metaverse now has many labels, including virtual images, virtual scenes, games, and combinations with hardware. Aside from infrastructure and technology difficulties, Liu believes that solving social interaction needs is key, and that the fundamental logic of designing a product is understanding user needs. increase. The key to creating great products for overseas markets is a quick and accurate understanding of local cultural practices, popular factors, preferences and needs.
A significant number of Inkeverse team members have extensive experience and backgrounds in studying abroad. The project team will also find local youth to do part-time jobs such as field research and feedback gathering, allowing the company to adjust its product strategy in real time.
Inkeverse achieved revenue of 4.061 billion yuan ($573 million) in the first half of this year, up 0.7% year-on-year, according to its first financial statement after the name change. The net loss in the first half of the year was 111 million yuan, and the net profit in the same period last year was 142 million yuan. The company does not disclose operating data for its Metaverse business.
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On May 16th this year, Inkeverse announced the launch of the Metaverse business by jointly issuing more than 1,000 NFTs with HootLabs, an overseas NFT platform. Two days later, the industry’s first metaverse-based karaoke app was launched. On June 9th, the Metaverse romance product “Couple Planet”, which allows couples to create a private space in the Metaverse, was released.
Inkeverse aims to foster socialization and integration of the metaverse, building richer, multi-dimensional scenes to meet the needs of more fragmented users.