The world’s largest crypto exchange has signed up for the most famous TikToker, which lives as the new face of Web3.
Binance, the world’s largest cryptocurrency exchange, is working with the well-known Tiktoker Khaby Lame to promote its Web3.0 service abroad. Khaby is the most famous Tiktoker ever. Senegalese youth have more than 143 million TikTok followers, but he has 78 million. He has worked with some of the best people in the field, including Hollywood celebrities and athletes. He also advertises some of the most famous companies in the world.
Binance, a cryptocurrency exchange, has appointed TikTok’s most popular creator, Khaby Lame, as a global brand ambassador. Khaby Lame has been adopted to support Binance, the world’s largest cryptocurrency exchange in terms of trading volume, and has dispelled the misconceptions about digital currencies and Web3 that are being billed as an evolutionary advancement in the Internet.
According to James Rothwell, Global Vice President of Marketing at Binance, there is a lot of complexity and misunderstanding about Web3. According to the business, relationships with new brand ambassadors will help boost crypto education, create your own NFTs, refute crypto errors and expand your industry.
“It was natural to put Cubby on to clarify some assumptions about this sector,” he continued. “Cubby has become a cultural legend and one of the most entertaining artists in the world.” We adore his charm and sense of humor, and as Web3 usage grows, it becomes. I believe in adding relevance and relevance. “
Claude Lame, a former factory worker from Italy, quickly became a celebrity during the epidemic, attracting more than 143 million TikTok followers and 78 million Instagram followers. He is well known for his quiet #learnfromkhaby movies. This movie replies with a stone face to a difficult “life hack” video, showing a simpler and generally obvious way to complete an activity.
This video usually ends with Lame’s trademark “Cage Move”. In this video, he shrugs and makes hand gestures as if to say “Dow.” According to Binance, Lame will continue to use his unique video style to create bite-sized content segments that “address some of the misunderstandings about Web3” in the relationship. They also want to help debut the NFT collection to increase engagement with their followers.
Thursday afternoon, Lame released his first wordless Tik Tok on Binance. Lame has appeared on TikTok, jumping off the couch and swirling into a Binance-branded superhero suit. “Is WTF Web3 ?????” An angry user enters a web browser. Next, Lame swipes on her laptop, opens the Binance website, and runs his “Khaby move.” When the video ends with the sentence “continue,” he winks at the camera.
This video has been viewed nearly 400,000 times and says, “Are you having trouble getting your Web3journey started? Introducing @Binance Superhero! Tag your peers who need #Ibinanceman. This is a trading advice. No. For danger warnings, please visit our website.
“I consider my fans to be my family. I’m always looking for new challenges and intriguing things to share with them,” Lame said in a statement released by the company. rice field. “I’ve been fascinated by Web3 for a while and jumped at the opportunity to collaborate with leaders like Binance, which is well tied to what I usually do and makes difficult things simple and exciting for everyone. Because I will do it. “
Iron Corporation, the distributor of Binance and Lame, did not respond to Fortune’s request for comment. Binance last week announced a multi-year NFT relationship with soccer player Cristiano Ronaldo. They will work together to create a set of NFT collections that will only be available on the Binance platform later this year.
Binance has asked celebrities such as J Balvin and Jimmy Butler of Miami Heatguard to participate in Super Bowl commercials earlier this year.
For quite some time, the entire crypto ecosystem has been confused. The recent desperate meltdown has hurt new investors and destroyed the lives of many. The crypto market is still upset by the effects of the crash.
Traditional stock markets are negative, signaling the resurgence of big bears, but the market remains volatile. Due to global political instability, ongoing conflicts in Ukraine, the collapse of stocks, the decline in natural resources, and the rise in poverty and unemployment, many have flocked to cryptocurrency promises. But that wasn’t enough.
But unless the entire community is a capitalist cult betting on the lives of naive people who know nothing about the myriad of Ponzi scams and plans that exist in the ecosystem, there is still hope. We need to focus on technology and how it can invigorate and satisfy the lives of the general public, rather than harming the general public and the environment.
Editing and proofreading by Nikita Sharma